If I could eat McDonald’s breakfast all day, every day, I would. I don’t want to die right now, so I don’t. BUT, if you do want to eat it all the time, you will be able to soon..
McDonald’s is embarking on its biggest operational change in years with plans to offer breakfast items all day at its more than 14,300 U.S. restaurants.
The move to all-day breakfast, which McDonald’s has been testing since March and will start Oct. 6, was approved in a vote by franchisees last week and affirmed Tuesday by a franchisee leadership council, the company said.
McDonald’s customers for years have asked the company to sell breakfast items past the traditional 10:30 a.m. cutoff, but the challenges of cooking Egg McMuffins alongside Big Macs deterred the company. In an interview, McDonald’s USA President Mike Andres said it is the biggest strategic move the company has made since it rolled out its McCafe line of coffee and espresso drinks across the U.S. in 2009.
“This is the consumers’ idea. This is what they want us to do,” Mr. Andres said. “That’s why I think this could be the catalyst for our turnaround.”