Conor McGregor Launches His Own Line Of ‘Notorious’ Irish Whiskey

MMA fighter Conor McGregor may not have walked out of the boxing ring with a win Saturday night, but the famous Irishman is looking to dominate more than just pay-per-view TV, he’s looking to make his way into your liquor cabinet.

A kitchen with a sink and a toaster oven

Following his hotly anticipated fight with boxing legend Floyd Mayweather, McGregor arrived at his press conference with a bottle of his black label ‘Notorious’ Irish Whiskey in hand.

Being of Irish descent myself, I’d love to get my hands on a bottle. I was cheering for the MMA fighter, who was totally out of his element in the boxing ring, and I gotta say while he didn’t come out with the upset, he put up one hell of a fight. I really can’t think of a better type of alcohol to describe Conor McGregor than a bottle of Irish Whiskey. I mean, who doesn’t get put in a fighting mood after a few shots of the good stuff?

During his press conference, he didn’t hold back on the advertising. According to Fox News, after taking a sip McGregor exclaimed, “Boy, that whiskey tastes so good. Oh s—. Notorious Irish Whiskey, coming soon.”

Shameless, I like it.

He even went on to do what he does best, make bold and confident predictions for his future endeavors, “I’m going to take over the Irish whiskey market” he told the Sun.  “And this is delicious, so keep an eye out for it.”

There is no released date for when Notorious will hit the market or a liquor store near you, but you can bet I’ll get my hands on a bottle or two the first day I can.

A beer bottle on a dock


A beer bottle on a dock