Is Ram Trucks’ “God Made A Farmer” The Best Super Bowl Commercial Of All Time?

A person holding a basketball

It’s been nine years since Ram Trucks released their phenomenal So God Made a Farmer Super Bowl commercial.

This year, we’ve already seen Super Bowl spots from Willie Nelson and Skechers, Peyton Manning and Michelob Ultra, Matthew McConaughey and more, but for me, I still go back to 2013.

Ram Trucks’ “Farmer” might stand on the top of that mountain.

Taken from Paul Harvey’s iconic 1978 “So God Made A Farmer” speech at Future Farmers of America convention.

In a collaboration with the FFA, Dodge agreed to donate up to one millions dollars ($10,000 for every 1,000,000 views that the YouTube video of the ad received), and the goal was reached in a matter of days.

To this day, it’s still one of the best Super Bowl commercials of all time:


And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.”

So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.”

So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps.

Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.”

So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk.

Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “

So God made a farmer.


H-E-B Wins The Super Bowl With George Strait “Mission Critical” Ad


We’ve seen a number of great Super Bowl commercials this evening, with brands shelling out upwards of $7 million dollars for 30 seconds of airtime.

Is it worth it? I don’t know… for some companies (with good marketing teams) yeah, but for others, it’s like… what the hell are you doing?

This year, we’ve already seen Super Bowl spots from Willie Nelson and Skechers, Peyton Manning and Michelob Ultra, Matthew McConaughey and more

I assume this was local commercial in the Texas market, but by golly, if you want to win the Super Bowl ad game, call in the King.

Ol’ King George Strait was featured in a H-E-B (a Texas-based grocery store) ad, and hell if they didn’t just win the Super Bowl this year.

I mean, can anybody compete with George Strait?

The answer is no…

Shania Twain’s 2003 Super Bowl Halftime Show Performance

The year was 2003.

The Oakland Raiders were set to take on their former head coach Jon Gruden and the stout defense of his Tampa Bay Buccaneers in Super Bowl XXXVII.

The game was a blow out, with the Bucs jumping out to a 20-3 lead by halftime and never looking back.

And speaking of halftime, 2003 was the last time a country music act got to perform the show… we’re talking about the great Shania Twain.

Singing her 1999 hit single “Man! I Feel Like A Woman” and 2003’s “Up,” which was released shortly before the Super Bowl, Shania eventually hopped up on a lift and flew out over the audience to end her performance. You know, some real Garth Brooks kind of shit.

Shortly thereafter, No Doubt and Sting took the stage to bring the Super Bowl halftime show to its conclusion.

Unfortunately, we haven’t see a country act since, however Eric Church performed the national anthem alongside Jazmine Sullivan at last year’s Super Bowl LV, and Mickey Guyton will handle the anthem this year as Joe Burrow and the Cincinnati Bengals take on Matt Stafford and the Los Angels Rams.


A beer bottle on a dock



A beer bottle on a dock