Hit Me Baby One More Time, MTV Announces TRL Is Coming Back

If you hit high school in the early 2000s like me, this is pretty wild.

MTV is bringing TRL back. I used to come home every day and turn that shit on while I at a box of Cheez-Its and a liter of Sprite. According to the NY Times,

A kitchen with a sink and a toaster oven

On a recent Wednesday afternoon, Chris McCarthy, the newish president of MTV, was standing at a corner of 44th Street and Broadway and gazing up at the second floor of Viacom’s Manhattan headquarters.

Mr. McCarthy, 42, was looking at the space that used to house “Total Request Live,” the MTV afternoon show from 1998 to 2008 that helped make the host, Carson Daly, a star and was a must-stop destination for musicians, Times Square gawkers and advertisers eager to reach a young audience. That was then. Ratings at MTV in the last five years have nose-dived, turnaround strategies have failed and the cable network’s parent company, Viacom, has watched its stock go into free fall.

So, what’s a media executive to do? Apparently, bring back “TRL.” Mr. McCarthy said “TRL” would return in October, and a massive studio facing Times Square was under construction in the hope of capturing the old magic. “If we’re going to come back and reinvent MTV, the studio is a given,” he said. “It is the centerpiece.”

“MTV at its best — whether it’s news, whether it’s a show, whether it’s a docu-series — is about amplifying young people’s voices,” he said. “

In October, MTV will unveil the revival of “TRL.” The original iteration — which featured a countdown of music videos, a studio audience and frequent appearances from star musicians — was, in a way, a throwback itself, an updated version of “American Bandstand.”

Does this also mean the resurgence of boy bands? (doubt it) Time will tell…

A beer bottle on a dock


A beer bottle on a dock