Beer giant Anheuser-Busch InBev announced it’s releasing 11 “local” cans and bottles which celebrates the home states of its US breweries.
Bud’s state-themed cans follow last summer’s super-patriotic packaging that replaced the Budweiser name with “America” and added patriotic slogans to the containers. The marketing move, which arrived during a rather heated U.S. presidential election, was not popular for everyone. A craft brewery went as far as to say it’s the most un-American thing they could of done at the time. That’s a political debate I don’t care to get in to.
The cans and bottles will be available through the end of September, and will feature California (where two Budweiser breweries can be found) as well as Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas, and Virginia.
“Our new state bottles and cans celebrate the homes of our breweries and the communities that support them,” said Ricardo Marques, vice president, Budweiser, in a statement. “Since 1876, Budweiser has been proudly brewed across America, and this summer, we’re inviting local consumers to raise a cold one with us.”
Good thing is, if you black out on these you’ll remember where you are.