Back in August, we explored the possibility of Eric Church making a double album.
Given everything we know, between what he has said in interviews and the music he has released so far this year, it seemed like Eric was gearing up to release a double album… but now could it actually be a triple album?
So for a quick recap, here’s what we were thinking:
Exhibit A: The Website
Eric’s website got a redesign and it’s now split into a red half and a blue half.
Why? For a red album and a blue album….
BUT…. now that we’re seeing purple cover art as well, you start to take notice of the areas on the website where the red and blue meet… making purple. Triple album?
Exhibit B: Cover Art
The first song, “Stick That In Your Country Song,” was released with red album art, the follow up “Bad Mother Trucker,” with blue, and now the new one, “Crazyland,” is back to red. That’s when we started thinking double album.
BUT then… he followed it up with “Hell Of A View” with blue cover art, and then recently released “Through My Ray-Bans” with purple cover art (confusing the hell out of everybody) and now this new one titled “Doing Life With Me,” also joining team purple. Three colors… three albums?
And then we have the bold words which read: “That Bad Crazy View Through Life.”
Interesting… could that be an album title? Seems too easy, but it’s something to think about. Also seems like we could see a few more songs before any kind of announcement is made.
Exhibit C: “The Project”
After Eric finally won CMA Entertainer of the Year (which he should’ve won years ago), he addressed a few things in the post-game press conference. And one thing that stuck out to me is that he explicitly refused to call his upcoming release an “album.”
“The interesting thing is we made this… I don’t want to say album (he says with a smirk), we made this project, before COVID ever existed.”
Interesting choice of words Eric. Is that because it’s a triple album?
And then later on, he says “albums” plural.
“When do we put the songs out, when do we put the albums out… and we’ve slow played it a little bit to be honest.”
You hear that? “Albums.”
And to reiterate what I said in the double album post…
It’s just a theory right now, operating with very limited information and a lot of speculation, but think about it…. what has Eric not done yet?
He’s always looking to take it to the next level and the give fans everything he’s got. And right now, what he’s got is 28 songs. And he says we’re going to get to hear them all.
His records have always been phenomenal, and he dropped the surprise album with Mr. Misunderstood, but in recently years, the areas where he’s really WOWED us has been the live show. The Holding My Own Tour where he played two full sets himself with no opener, the Double Down Tour where played back-to-back nights in the same city for over 3 hours a night. Throw in the epic CMA Fest performance, the “Mistress Named Music” medleys, the record setting Nissan Stadium show… the live show is where he’s been making his headlines.
So what do you do to change it up? You hit the fans with a jaw-dropping double/triple album AND THEN, you still go out and crush it with the live show next summer/fall.
It all sounds great, but just when you think you have Eric figured out… you don’t.
I guess we’ll find out soon enough… or, NOT soon enough…