The next innovation from Whiskey JYPSI and Eric Church.
The country superstar launched his own whiskey brand, Whiskey JYPSI, last May, which kicked off with the Whiskey JYPSI Legacy Batch 001. And now, he’s ready for the next installment of the brand, announcing the Whiskey JYPSI Explorer Series this morning.
Eric says it’s been another creative endeavor for him, and a new way to tell a story much like he has throughout his impressive music career:
“This is why I wanted to get into the whiskey business. It’s a creative process, an adventure, and a story – like music.
And you never know where you’re going ‘til you get the song written or the whiskey is made.”
The Explorer series will feature “well-aged, mature whiskeys never younger than six years old and ranging between 100-107 proof.” Outsiders sprits co-founder Raj Alva says this version of Whiskey JYPSI will be more accessible compared to the ultra-premium product they started out with:
“When we started the company, we had a long-term goal of creating the highest quality whiskeys in the world while having a diversity of products to satisfy the palate of a variety of whiskey drinkers. Our first launch was an ultra-premium product.
This next one is going to be more accessible. It’s unique because it’s going to be finished using woods from across the globe. That’s why we called it Explorer.”
This first release is a blend of two six-year-old bourbons – a low rye distilled in Kentucky and selected for its sweetness, and an Indiana high rye chosen for its spice. The combined mash bill of 66% corn, 30% rye and 4% malted barley is then slowly reduced to 103 proof and finished using two oak varietals – French Oak (Quercus robur) from France’s famed Forest of Tronçais and American Oak (Quercus alba) from the Appalachian Mountains, a nod to the place Eric grew up.
In fact, Explorer’s Appalachian Oak was harvested near where Outsiders Spirits co-founder Mr. Church was raised in Granite Falls, North Carolina, which is a really special fun fact that I love and a cool way to incorporate his roots.
Whiskey JYPSI’s Explorer will run you $69.99, and is be available started today, April 2nd, in select liquor stores across Tennessee (with more markets to follow), and online at www.whiskeyjypsi.com.
