It’s been 11 years since Ram Trucks released their phenomenal So God Made a Farmer Super Bowl commercial.
This year, we’ve already seen Super Bowl spots by Friday Night Lights, Lainey Wilson, Post Malone, Peyton Manning and more.
But for me, I still go back to 2013.
Ram Trucks’ “Farmer” commercials might stand on the top of that mountain as the best Super Bowl commercial of all time.
The audio was taken from Paul Harvey’s iconic “So God Made A Farmer” speech at Future Farmers of America convention in 1978.
In a collaboration with the FFA, Dodge agreed to donate up to one millions dollars ($10,000 for every 1,000,000 views that the YouTube video of the ad received), and the goal was reached in a matter of days.
To this day, it still can send chills down your spine:
Here’s a look at the full transcript of the speech:
And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.”
So God made a farmer.
God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.”
So God made a farmer.
God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps.
Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.”
So God made the farmer.
God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”
It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk.
Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “
So God made a farmer.
Amen.
Bud Light Gets Back To Its Old Ways With “Bud Light Genie” Super Bowl Ad Featuring Post Malone, Peyton Manning, & Dana White
Is Bud Light back?
After spending much of 2023 just trying to build their brand back up after the whole Dylan Mulvaney fiasco, the Anheuser-Busch brand seems to be getting back to the basics. That means bringing in spokespeople and characters that dudes will see and say “hell yeah” (made that reference out of respect for those memes going around right now).
That’s why Bud Light recently announced a partnership with popular comedian Shane Gillis, and also called in Peyton Manning to throw beer cans at people in one of their latest ads. Those two decisions have been effective, and proves that the formula to win back Bud Light consumers is pretty simple.
In Bud Light’s latest advertising effort, which will act as their Super Bowl commercial, the light beer brand is debuting a new character: The Bud Light Genie. The new, fun idea takes the beer brand back to some of their other original mascots, like the party animal Spuds MacKenzie, or the iconic Bud Knight (if they just brought back the “Dilly Dilly” campaign, I’d be fine with that).
The premise with this new one is predictable, but still entertaining. A regular group of people open up a magical bottle of Bud Light, which frees the “Bud Light Genie,” who then starts to grant them all of their wishes, leading to a wild, partying, Bud-Light-filled night.
As the caption on Bud Light’s post explains:
“Filthy rich? Done. One REALLY big bicep? Yes. An epic night out with Peyton Manning, Post Malone and Dana White? The Bud Light Genie’s here in our Super Bowl LVIII commercial to make it happen.”
Cameos from Peyton Manning, Post Malone, and Dana White (Bud Light is the official beer of the UFC now) round out the minute long ad spot, along with a startlingly realistic CGI T-Rex. It’s a chaotic and comical advertisement, and it’s Bud Light getting back to what it does best.
Take a look:
