Kyle Chandler (AKA Coach Taylor) Stars In United Airlines ‘Friday Night Lights’-Inspired Super Bowl Commercial

Kyle Chandler culture

Clear eyes, full hearts, can’t lose… especially if Coach Taylor is the star of your Super Bowl commercial.

If you’re as obsessed with the cult-favorite TV series Friday Night Lights as much as I am, then this is for you. Set in the fictional town of Dillon, Texas, FNL ran for just five seasons and has always been incredibly underrated in terms of the larger conversation of best TV shows ever, in my very humble opinion.

I can’t even tell you how many times I’ve gone back and rewatched the show over the years, and it truly doesn’t get old. From the top-tier cast to the incredibly realistic (for the most part) and accurate depiction of small town life, and obviously, the Friday night lights and football culture in the South, there’s so much to love.

And of course, one of the stars of the show is Kyle Chandler, who plays Coach Taylor and is easily one of the fan-favorite characters, especially among the ladies (and yes, I’m speaking for myself and all of my college friends who were, and still are honestly, in love with him).

While airlines are typically on the receiving end of bad press, I have to hand it to United this time, because they’re already in contention for my favorite ad this year.

In their Friday Night Lights-inspired commercial called Big Game Commercial: Believing Changes Everything, Chandler is featured giving one of his famous motivational speeches, where he acknowledges that most of us are kind of sad watch the Super Bowl because our teams likely aren’t in it (I’m a Panthers fan, so I’m down real bad).

The premise is that, while it maybe didn’t work out this year, you have to believe that “there’s always next season” and things can get better, and you very well may find yourself at the game cheering on your team next year.

United Airlines ultimately wants you to know that you can book your plane tickets now for the 2025 Super Bowl if you want, because there are never fees to change your flight.

There are several variations where Chandler speaks to specific teams, but the general ad is the one that will be airing during the big game.


You can watch it here:

This year’s Super Bowl LVIII (58) features a match up between The Kansas City Chiefs and San Francisco 49ers live from Las Vegas at Allegiant Stadium on Feb. 11th.

Airing on CBS, the game kicks off at 6:30PM and will also feature a halftime show headlined by Usher, with Post Malone singing “America the Beautiful” and Reba taking on National Anthem duties.

A beer bottle on a dock



A beer bottle on a dock