Shaping up to be a great lineup already.
This morning, it was announced that Eric Church would be one of the headliners at the upcoming Field & Stream Music Fest, and shortly after, it was revealed that Louisiana native Miss Lainey Wilson is also headlining the weekend.
Eric recently acquired the iconic Field & Stream magazine with his friend and fellow country star Morgan Wallen, and they promised that a music festival was on the way from the two of them, as well. The three-day event is slated for this coming fall, taking place October 4th through the 6th in Winnsboro, South Carolina.
In total, more than 30 different artists will be featured on the bill, and I have to imagine Morgan might be the third headliner that’s still to be announced seeing as he’s already very closely tied with the festival (I don’t have any insider information there, just a hunch).
The inaugural festival promises to “deliver a celebration that embodies the spirit of Field & Stream’s, 150 year legacy, coupled with live music from national, regional and local acts.”
Church Choir members will get early access to tickets for the festival, and can also get a free hobbyist membership to the Field & Stream 1871 Club which features exclusive content, merch discounts, and early access to tickets for special events.
Church Choir presale begins March 27th at 8am ET. Public onsale begins March 28th at 8am ET.
About Field & Stream
The longtime apparel brand, established in 1871 as Gordon & Ferguson Merchandising Company, began selling clothing under the brand “Field and Stream” in 1915. But in 2012, the licensing rights to the brand were sold to Dick’s Sporting Goods, which eventually phased most of the Field & Stream brand into their own new concept, Public Lands, and closed most of the existing Field & Stream stores.
But now Church & Wallen are bringing it back. The brand has been acquired by a group led by Church and Wallen, which bought not only the retail side of the brand from Dick’s Sporting Goods but also the media platform in a move that will bring back the Field & Stream print magazine.
Speaking on the new venture, Church recalled the memories of Field & Stream from his childhood:
“I can remember my grandfather kept a few of his favorite Field & Stream magazines on the dash of his truck. That truck took us on hundreds of outdoor adventures and I all but memorized every story and every picture on every page. They were my Bible.
It is the honor of my life to make sure that legacy carries on. It is both this responsibility to an American Icon and also to a young boy in his papaw’s truck that will be the compass that guides our steps.”
Wallen said the brand’s relaunch represents everything he loves (no pun intended) about the outdoors:
“There’s nothin’ I love more than being with friends around a campfire, on a boat or in a deer stand — and Field & Stream represents all of those to me. Being part of its future is incredible and we want to keep bringing people together outdoors, makin’ memories, for generations to come.”
And in a letter posted to Field & Stream’s relaunched website, Church and Wallen explained why they wanted to revive the 150-year old brand:
“To lend our voices to this iconic American brand so that it can continue to inspire future generations to experience and enjoy the outdoors, just as it has for us and those who came before us.
It’s time to return Field & Stream to its rightful home: into the hands of those who love the outdoors and the tales that come from being there.”
