As promised…
When it was announced that Eric Church and Morgan Wallen were leading a group to acquire the iconic Field & Stream magazine, an new music festival was said to be on the way as well.
And now, that time has come.
Announced today, Eric Church will be one of the headliners at the upcoming Field & Stream Music Fest, set for this coming fall. October 4th through the 6th, it all goes down in Winnsboro South Carolina, and will feature more than 30 different artists on the bill.
The inaugural festival promises to “deliver a celebration that embodies the spirit of Field & Stream’s, 150 year legacy, coupled with live music from national, regional and local acts.”
Church Choir members will get early access to tickets for the festival, and can also get a free hobbyist membership to the Field & Stream 1871 Club which features exclusive content, merch discounts, and early access to tickets for special events.
Church Choir presale begins March 27th at 8am ET. Public onsale begins March 28th at 8am ET.
About Field & Stream
The longtime apparel brand, established in 1871 as Gordon & Ferguson Merchandising Company, began selling clothing under the brand “Field and Stream” in 1915. But in 2012, the licensing rights to the brand were sold to Dick’s Sporting Goods, which eventually phased most of the Field & Stream brand into their own new concept, Public Lands, and closed most of the existing Field & Stream stores.
But now Church & Wallen are bringing it back. The brand has been acquired by a group led by Church and Wallen, which bought not only the retail side of the brand from Dick’s Sporting Goods but also the media platform in a move that will bring back the Field & Stream print magazine.
Speaking on the new venture, Church recalled the memories of Field & Stream from his childhood:
“I can remember my grandfather kept a few of his favorite Field & Stream magazines on the dash of his truck. That truck took us on hundreds of outdoor adventures and I all but memorized every story and every picture on every page. They were my Bible.
It is the honor of my life to make sure that legacy carries on. It is both this responsibility to an American Icon and also to a young boy in his papaw’s truck that will be the compass that guides our steps.”
Wallen said the brand’s relaunch represents everything he loves (no pun intended) about the outdoors:
“There’s nothin’ I love more than being with friends around a campfire, on a boat or in a deer stand — and Field & Stream represents all of those to me. Being part of its future is incredible and we want to keep bringing people together outdoors, makin’ memories, for generations to come.”
And in a letter posted to Field & Stream’s relaunched website, Church and Wallen explained why they wanted to revive the 150-year old brand:
“To lend our voices to this iconic American brand so that it can continue to inspire future generations to experience and enjoy the outdoors, just as it has for us and those who came before us.
It’s time to return Field & Stream to its rightful home: into the hands of those who love the outdoors and the tales that come from being there.”
