It’s officially June, which has become universally known as Pride Month for the LGBTQ community.
As the years go on, we’ve seen a ton of major companies show support for the community. However, here recently, we’ve seen a number of companies that are mostly known for their traditional and conservative values show their support for the community as well…
Of course, that can blow up in their face as we have seen with Bud Light.
Bud Light partnered with trans influencer Dylan Mulvaney back in April and are looking at 27 billion in losses since. And it didn’t help that their VP of marketing called the brand’s own identity “fratty” and “out of touch,” effectively insulting the current customer base.
Nevertheless it’s been an interesting time for brands, who now have to decide if they’re going to offend their core customers to bump a few notches up on the ESG score. Anheuser-Busch, Disney and Target are the primary examples of large-scale boycotts right now, who knows for how long, but could another company be next?
The latest source of anger is beloved restaurant chain, Cracker Barrel Old Country Store.
The company that was originally started back in Middle Tennessee has always been known for having an old time country store feel, known for their unique southern household items you can buy inside the restaurant, and good ol’ southern fried cooking.
With that being said, they are now showing their support for Pride Month, displaying a number of posts across their social media platforms.
Needless to say, the support has drawn a massive mixed bag of responses, with those on the left side of the political realm happy to see a widely known conservative brand showing support, and those on the right side upset to see one of their favorite restaurants that has always stuck to their core values cave in to the “woke” culture.
And now, folks are calling for a boycott of Cracker Barrel as well.
Just see for yourself:
“We take no pleasure in reporting that Cracker Barrel has fallen” might be the funniest sentence ever composed using the English language. https://t.co/HGksFLrimK
Cracker Barrel has no idea who their costumer base is. They’ve gone crackers, that’s for sure! What is the government up to that’s making all these companies give the middle finger to their costumers? CB this Bud’s for you. Go woke go broke! pic.twitter.com/P7NChs5VyA
Cracker Barrel is woke! Gonna have to check out the ultra gay Cheesy Hashbrown Casserole while sitting in front of that FLAMING fireplace, swilling some pink lemonade, and grab some glitter from the gift shop! Yay!🌈🌈