It’s officially June, which has become universally known as Pride Month for the LGBTQ community.
As the years go on, we’ve seen a ton of major companies show support for the community. However, here recently, we’ve seen a number of companies that are mostly known for their traditional and conservative values show their support for the community as well…
Of course, that can blow up in their face as we have seen with Bud Light.
Bud Light partnered with trans influencer Dylan Mulvaney back in April and are looking at 27 billion in losses since. And it didn’t help that their VP of marketing called the brand’s own identity “fratty” and “out of touch,” effectively insulting the current customer base.
Nevertheless it’s been an interesting time for brands, who now have to decide if they’re going to offend their core customers to bump a few notches up on the ESG score. Anheuser-Busch, Disney and Target are the primary examples of large-scale boycotts right now, who knows for how long, but could another company be next?
The latest source of anger is beloved restaurant chain, Cracker Barrel Old Country Store.
The company that was originally started back in Middle Tennessee has always been known for having an old time country store feel, known for their unique southern household items you can buy inside the restaurant, and good ol’ southern fried cooking.
With that being said, they are now showing their support for Pride Month, displaying a number of posts across their social media platforms.
Cracker Barrel went woke pic.twitter.com/PPTeG0lyat
— End Wokeness (@EndWokeness) June 9, 2023
Needless to say, the support has drawn a massive mixed bag of responses, with those on the left side of the political realm happy to see a widely known conservative brand showing support, and those on the right side upset to see one of their favorite restaurants that has always stuck to their core values cave in to the “woke” culture.
And now, folks are calling for a boycott of Cracker Barrel as well.
Just see for yourself:
“We take no pleasure in reporting that Cracker Barrel has fallen” might be the funniest sentence ever composed using the English language. https://t.co/HGksFLrimK
— Mike Beauvais (@MikeBeauvais) June 9, 2023
The fellas pulling up to Cracker Barrel Sunday morning https://t.co/PA9M3MCOJ7 pic.twitter.com/R0fWxwaaNz
— Tron Rothstein (@TronRothstein) June 9, 2023
LMAO hold up…so Pat Robertson dies, Trump gets indicted and Cracker Barrel goes "woke"….The MAGAs must be losing their shit right now 🤣 pic.twitter.com/ursAPVoOcF
— Wu Tang is for the Children (@WUTangKids) June 9, 2023
It is with deep sadness that I am posting this because I have always loved Cracker Barrel. However, I Love My Country and My God More!! Go Woke, Go Broke!! pic.twitter.com/HlF7R5NDJY
— Angie (@angie_anson) June 9, 2023
Cracker Barrel, your customer base is not blue haired, gender studies majors
Actually, the last time one came in, they accused you of being racist after they saw a rope & called it a noose
And then you spit on the very customers (conservative/Christians) that stood up for you pic.twitter.com/MayZRo4XqU
— The Real Brandon (@BluecollarBran) June 9, 2023
Cracker Barrel has no idea who their costumer base is. They’ve gone crackers, that’s for sure! What is the government up to that’s making all these companies give the middle finger to their costumers? CB this Bud’s for you. Go woke go broke! pic.twitter.com/P7NChs5VyA
— Colette Harrington (@sweetcarolinatv) June 9, 2023
Nobody who actually understands Cracker Barrel's customer base would make this terrible decision.
They let some coastal elite millennial who's never eaten at Cracker Barrel into a position of power, possibly a diversity hire, and now they're going to pay for it.
Hate to see it. https://t.co/FqOpF0vQF4
— Kaya Masters (@sisterinferior) June 9, 2023
Cracker Barrel is woke! Gonna have to check out the ultra gay Cheesy Hashbrown Casserole while sitting in front of that FLAMING fireplace, swilling some pink lemonade, and grab some glitter from the gift shop! Yay!🌈🌈
— I'm Rick Havoc (@RikHavic) June 9, 2023
I took this screenshot directly from the Cracker Barrel website. And you thought the only reason kids weren’t safe there was all the unhealthy food… pic.twitter.com/U0pq0FAsLx
— Joe Has Dementia (@RokerGlasses) June 9, 2023
RIP: Cracker Barrel. https://t.co/xSZvyJ3RXN
— Emerald Robinson ✝️ (@EmeraldRobinson) June 9, 2023
Big mistake from @CrackerBarrel pic.twitter.com/R7wIWufnZF
— •Ɛɱɱყ• (@brixwe) June 9, 2023
We take no pleasure in reporting that @CrackerBarrel has fallen.
A once family friendly establishment has caved to the mob. pic.twitter.com/IM0p1NT20S
— Texas Family Project (@FamilyProjectTX) June 8, 2023
Thankfully, this makes it even easier than ever to skip this mid restaurant whenever someone recommends it.
Everyone else should do their part and skip dining at the Cracker Barrel, too. pic.twitter.com/sX4t0Wr2sL
— Lauren Chen (@TheLaurenChen) June 9, 2023
You may get us at restaurants we love and push back. The very restaurants we love to make us comply.
Bur our will is stonger. So cracker barrel. You're next on the cancelation.
Should have stayed out of the pride war.
Your southern constituents were your business. Have fun…
— Sassafrass84 (@Sassafrass_84) June 9, 2023
