Swing and a miss.
As someone who spends an inordinate amount of time on the internet and social media, probably to the detriment of my own health (it’s fine… I’m fine), I love me a good old fashioned social media faux pas from a big brand. There’s just nothing better than a rogue social media manager trying to be edgy or “cool,” and falling flat on their face.
Exhibit A: The Dallas Stars.
The Dallas Stars (good hockey team) took on the Arizona Coyotes (bad hockey team) at home last night night, and on their way to a 5-2 victory over the perennial Western Conference bottom-dwellers, Matt Duchene maybe delivered one of the prettiest passes of the season:
Just nasty…
And look, the Stars are one of the best teams in the West, they should win this game. And they did. So to dance on the grave of the Coyotes with a photo of a dead coyote fox (?) is just kinda…. weird?
Following the win last night, the Stars’ X account (formally known as Twitter) shared this photo of a dead fox with the caption “Road Killed,” and while I know what roadkill is, I have no idea what this caption is supposed to mean. You killed the road? It was home game so there’s no “we won on the road” element here, and… THAT’S A FOX!?
And before the “you’re soft!” or “everyone is too sensitive” accusations come flying in, I don’t care about the dead animal… you just look stupid. You failed to execute a half-baked idea. Don’t delete it because people are mad about the dead animal, don’t bend the knee to those dorks from PETA… delete it because you ****** it up like an idiot.
Howler, the Coyotes’ mascot responded, as well as a number of Stars fans who were genuinely confused, and probably a bit embarrassed, by the move:
Probably should delete this. It’s not too late
— Tim Del Monaco (@legendofthetim) March 21, 2024
For starters, that’s a red fox, not a coyote. Secondly, this is a very poor tweet from y’all, you should be ashamed
— Haynes P. Evans (@HaynesPEvans) March 21, 2024
That’s a fox not a coyote. Also, ew.
— Jenaya (@tavmarnythews) March 21, 2024
Keep it real big dog nobody wants to see a dead animal for a win graphic no matter the sport or type of game.
— (っ◔◡◔)っ 🏀K🏀 (@CBBScoreGuy) March 21, 2024
You tried something, it didn’t work. It’s cool. Just delete it. They can’t all be bangers.
— sometimes I’m mad and sometimes I’m not as mad (@Fitz_for_justis) March 21, 2024
Love y’all but this ain’t it.
— Five For Frying (@FiveForFrying) March 21, 2024
girl that’s a fox, not a coyote
— miranda (@mmirandyy) March 21, 2024
Aw that’s not good. Delete this.
That’s not even a Coyote either.
— 🏆 – Andy (@codedandunited) March 21, 2024
Not only is this distasteful as hell and an absolutely awful look, that’s not even a coyote. You guys really suck at this
— Alex Ohári 🔴⚫️ (@FutureCanes) March 21, 2024
That’s a fox.
— The Albertan Yotes Fan – THE WAGON’S BACK (@TheABCoyotesFan) March 21, 2024
Sometimes I cringe w #yotes admin and I’m a fan. But this is cringe. Be better
— Jane Pittet (@pittet_jane) March 21, 2024
Sorry admin, this is a rare L
— UK Dallas Stars Fanatics (@DallasStarsUK) March 21, 2024
