Man, Anheuser-Busch can’t win for losing.
Ever since the company decided to partner with transgender influencer Dylan Mulvaney, they’ve drawn a ton of criticism, resulting in a boycott of the beer.
First off, it was the conservatives who began to protest the beer, including conservative country artists like Kid Rock, Travis Tritt, John Rich, Brantley Gilbert, and more who verbally spoke out against the brand’s decision to go that way.
And when the (former?) Bud Light marketing VP, Alissa Heinerscheid, called the brand’s humor fratty and out of touch, she ignited a firestorm by essentially insulting Bud Light’s core consumers.
When the backlash began, it appeared that Anheuser-Busch was attempting to walk back on their decision by posting a patriotic Budweiser ad, along with a country music festival Bud Light ad. They’ve since partnered with a couple of NFL players, Travis Kelce and Dak Prescott, to rehab their image.
Once it appeared that Anheuser-Busch was walking back their decision, the LGBTQ community also began to boycott Bud Light, because they felt like they had been abandoned. Dylan Mulvaney also confirmed that there was no contact from Bud Light, despite the backlash.
It’s been a complete mess overall, and it’s resulted in a drastic decline in Bud Light sales with Modelo now passing Bud Light as America’s favorite beer.
And when it rains it pours because we have yet another group that’s lashing out against Anheuser-Busch…
And it’s none other than the People for the Ethical Treatment of Animals.
PETA? Yep… those clowns.
PETA is known for their outrageous moves to protest those who eat meat and/or hunt animals… or basically every single perceived injustice towards any living thing, you know… other than humans.
There’s no shortage of obnoxious protests and stunts from PETA, but we recently saw them even attack Brittany Mahomes, the wife of star Kansas City Chiefs quarterback Patrick Mahomes, for posting a picture of her and a dolphin.
PETA is also taking a stand against Budweiser, however, it has nothing to do with Dylan Mulvaney… it has to do with the iconic Budweiser Clydesdales, and how the company “wrongfully” uses them.
It’s apparently so dire that the group is calling for the help of Kid Rock… of all people.
According to The Street, PETA sent a letter to Kid Rock on Monday:
“This morning, PETA sent a letter to Kid Rock asking him to take a stand against Budweiser for mutilating the Clydesdale horses it uses as marketing tools — including one they apparently named after him — by removing the beer brand from his Nashville restaurant, Kid Rock’s Big Ass Honky Tonk & Rock ‘n’ Roll Steakhouse.”
PETA Senior Vice President Kathy Guillermo said:
“Only God knows why Budweiser gets away with such a lowlife thing as cutting off horses’ tailbones. PETA is painting Kid Rock a picture of the company’s cruelty to Clydesdales in the hope that he’ll make his restaurant a Budweiser-free zone.”
But the letter continued:
“You may not know that Anheuser-Busch, the company that produces that beer, is cruelly amputating the tailbones — part of the spine — of its famous Budweiser Clydesdales just so they’ll look a certain way, a mutilation long considered a form of emasculation, something knights did to their enemies’ horses to cut their enemies down to size. Budweiser named one of the horses who has been disfigured in this way ‘Kid Rock’ after you.
Will you consider halting sales of Budweiser products at Kid Rock’s Big Ass Honky Tonk & Rock ’n’ Roll Steakhouse until Anheuser-Busch commits to stopping the amputation of its Clydesdales’ tailbones?”
I mean, did anybody have PETA calling Kid Rock (a well-known hunter) for help on their 2023 bingo card?
Man, life just keeps getting weirder and weirder…
