It’s no secret that Bud Light has been going through the ringer over the past few months, after deciding to partner with transgender influencer Dylan Mulvaney.
Since the decision, sales have dropped a massive amount, as much of their core demographic has boycotted the beer.
We’ve also seen several videos of the Bud Light section in beer coolers at sporting events, concerts, and more being chock full, while other sections are near empty.
In fact, sales have dropped so much that the beer brand recently got surpassed by Modelo as America’s favorite beer.
Anheuser-Busch has made efforts to target many of these former fans again, by releasing a patriotic Budweiser commercial, and targeting what used to be their core demographic, country music and football fans, but sales have continued to decline.
They’ve utilized Zac Brown Band’s “Chicken Fried” in ad spots, as well as calling in Kansas City Chiefs TE Travis Kelce. And for their latest ad, the doubled down on the NFL and called in Dallas Cowboys quarterback Dak Prescott.
Titled “Lawn Lines with Dak Prescott,” the QB is sitting back and admiring the lines he just cut with his mower in his front yard, as his neighbors look on while drinking Bud Lights.
One of the neighbors says to the other:
“I’m gonna ask him how he does it.”
And the other responds:
“Don’t disturb the legend.”
Check it out:
It’s no surprise that Bud Light is spending heavily to rehab their image with consumers, however, latest data proves they still have more work to do.
According to Newsweek, sales data shows Bud Light sales declining by 23.6% for the week ending on July 8, compared to the same period last year. And over a four-week period ending on July 8, compared to last year, sales dropped by 27%.