It’s been a tough go for Bud Light lately.
The company has been facing backlash and boycotts over their decision to partner with transgender influencer Dylan Mulvaney back in April.
And since then, we’ve seen several pictures and videos of the Bud Light sections being chock full at bars, grocery stores, liquor stores, sporting events, and concerts, as many have decided to protest Anheuser-Busch’s decision.
The company has lost nearly 30% of its sales, and we’ve also seen a number of country stars speak out against the brand as well, such as Travis Tritt, John Rich from Big & Rich, Kid Rock, Riley Green, and Brantley Gilbert.
It’s gotten so bad that Modelo has even surpassed Bud Light as America’s top-selling beer. So yeah, things aren’t going great…
Anheuser-Busch has made an effort to walk back their decision by making moves like dropping a patriotic Budweiser ad, and teaming with iconic motorcycle brand Harley Davidson, trying to appeal to country music and football fans, but so far, nothing appears to be working.
And it doesn’t appear to be slowing down.
Pictures have been going viral of the beer coolers at Luke Combs’ concert this past Friday in Tampa, Florida. As you can easily see, the Bud Light section of the cooler is completely full, and the other sections of beer are near empty.
Of course, Luke Combs is a big Miller Lite guy so you can see why those might be selling a little bit more than usual, and in that July Florida heat a Michelob Ultra (also an Anheuser Busch beer) goes down like water, but nevertheless, that cooler of Bud Lights looks completely full except for maybe one beer.
I guess the one question now is will Anheuser-Busch ever recover? Boycotts come and go, but sales have continued to dwindle since the beginning of April, and it’s a wonder if Bud Light will ever get close to dominance in the domestic beer industry.
Their latest move to stop the bleeding was bringing on Kansas Chiefs TE Travis Kelce on board for their “Backyard Grunts” ad:
