It’s a blood bath in the alcohol sales world currently.
Ever since the Bud Light controversy, Anheuser-Busch cannot catch a break…. especially from Yuengling.
Let’s walk it back to the very beginning of this whole mess.
The apology statement from Anheuser-Busch. Shortly after the company started to receive clap back from the Dylan Mulvaney collab, the company went into crisis mode, releasing a statement noting how long they have been rooted in brewing tradition.
Well, that fired up Yuengling, America’s oldest brewing company.
Their perfectly timed non-response but slightly shady Tweet went viral:
Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer. pic.twitter.com/5TdmGiUc5R
After some time had passed and Bud Light thought they were in the clear, they aired a commercial during the NFL Draft.
The commercial catchphrase was “Rain or shine; it’s always easy to enjoy a Bud Light,” with Zac Brown Band’s iconic “Chicken Fried” playing in the background.
An obvious attempt to try and appeal to the country music fans (their traditional audience), the opening lyrics were chosen for the commercial giving it a happy-go-lucky feeling as the actors sip on Bud in the pouring rain.
Yuengling let this one settle for a little bit of time before firing off another shady post.
Shared right after the Fourth of July, one of Yuengling’s most influential spokeswomen, Madi Frerking, collaborated with the brewery selecting verrryyyy specific lyrics from “Chicken Fried” to have in the background.
As Frerking knocks off the cap of a bottle, Zac Brown sings in the background:
“For the stars and stripes May freedom forever fly.”
“Celebrating America’s independence with America’s oldest brewery! “