TAKE A DEEP BREATH.
The seltzer craze is officially out of control, yes. But this one was a false alarm.
Everybody is out here trying to outdo each other, until we drink ourselves to death with spiked soda water (AKA hard seltzer).
Pabst Blue Ribbon now has one.
FOUR FUCKING LOKO has one.
Natty Light has one.
We all know about White Claw…
Last night, Busch joined in on the fun, teasing their new “Busch Pumpkin Spice Latte Super Hard Seltzer,” at 17%.
What was clearly a joke, was not taken that way bust Busch’s rabid fan base.
busch came out with a seltzer with 17%abv… i swear these companies jus tryna compete to see who can kill us all first now
— court☯️ (@AultCourtney) August 17, 2019
When the boys bring out the Busch Seltzer pic.twitter.com/puqkWaKvjx
— Marciano Mariani (@MarcianoL_) August 16, 2019
The tweets and comments on Instagram blew up so quickly, Busch had to release a statement, telling everyone to chill..
They even deleted all the related seltzer posts/images from their socials.
Calm down guys. It’s a joke. We would never interrupt brewing the nectar of the gods.
— Busch Beer (@BuschBeer) August 16, 2019
Tried explaining the hard seltzer craze to my dad and he said “that sounds fucking stupid.”
— Whiskey Riff (@WhiskeyRiff) August 14, 2019
Back to the beer.
