TAKE A DEEP BREATH.
The seltzer craze is officially out of control, yes. But this one was a false alarm.
Everybody is out here trying to outdo each other, until we drink ourselves to death with spiked soda water (AKA hard seltzer).
Pabst Blue Ribbon now has one.
FOUR FUCKING LOKO has one.
Natty Light has one.
We all know about White Claw…
Last night, Busch joined in on the fun, teasing their new “Busch Pumpkin Spice Latte Super Hard Seltzer,” at 17%.
What was clearly a joke, was not taken that way bust Busch’s rabid fan base.
The tweets and comments on Instagram blew up so quickly, Busch had to release a statement, telling everyone to chill..
They even deleted all the related seltzer posts/images from their socials.
Back to the beer.
