For LANCO’s new single, “Rival,” the guys wanted to give a voice to the underdogs from all walks of life.
They did that and then some with the intense music video directed by Peter Zavadil.
“We really wanted to capitalize on the true message behind the song that was built from different times in our lives and the stories from fans who have felt beat-down and lost, but ultimately find hope and redemption,” said lead singer Brandon Lancaster.
“Every caption on that wall was an experience that person had to overcome, and when it was knocked down you could feel the genuine joy from everyone on the set. It was a powerful moment I’ll never forget.”