Jeep called on patriotic imagery and “The Star-Spangled Banner” performed by One Republic for a Super Bowl commercial that resulted in thousands of comments full of praise. Many people said the commercial made them cry and proud to be American.
Red, white, and blue tears.
In a press release Jeep said:
“More Than Just Words” is an illustrative narration of “The Star-Spangled Banner.” The song serves as the catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song’s lyrics. Jeep brand vehicles embody the spirit of the brand through the pillars of freedom, adventure, authenticity and passion.