CBS Drops Absolutely Incredible Super Bowl LVIII Promo With Frank Sinatra’s “My Way”

Travis Kelce

The singing legend that is Frank Sinatra has a towering legacy that continues to endure. Ol’ Blue Eyes helped turn Las Vegas into a hot entertainment destination in the first place, and now, Sin City is hosting Super Bowl LVIII between the Kansas City Chiefs and San Francisco 49ers.

It’s only fitting, then, that Sinatra’s “My Way” served as the backing track — with an on-point orchestra, no less — for a pregame promotional feature in which star players from the Chiefs and Niners get on camera, talk about “their way” of doing things on the football field, and even get some moving, emotional testimony from their closest family.

With kickoff quickly approaching, this is the perfect montage/pump-up blend of tunes and human interest that’ll get you fully invested for the Big Game. Patrick Mahomes, Brock Purdy, Travis Kelce, Chris Jones, Deebo Samuel and many more of Super Bowl LVIII’s best players took some time to briefly touch on the journeys they’ve taken to get to the NFL’s grand finale. Given how much risk comes with playing football, how difficult it is just to make it to the NFL, and to endure a 17-game season, plus the playoffs, to get all the way here…it’s hard for me to wrap my head around it sometimes.

It’s such a staggering achievement of perseverance, team unity and greatness just to get to this game. The fact that the 49ers have played in the NFC Championship Game in four of the last five years, and the Chiefs have been in the damn Super Bowl just as many times in that span, is truly mind-blowing.

Whether you’re a fan of either of these teams or not, you can’t help but tip your hat to both franchises for building such sustainable winners. They’ve gotten it done in different ways over the past half-decade, and have made massive personnel moves — trading Tyreek Hill for KC, moving off Jimmy Garopplo for Brock Purdy and trading for Christian McCaffrey in San Francisco — to remain among the NFL’s elite.

That really is the tip of the iceberg. The best part of this “My Way” bit is definitely toward the end where you see players react to what their families said about them, along with some words of encouragement before Super Bowl Sunday. Many of them were on the verge of tears. You love to see it, especially with these guys who put their bodies on the line on the field. Cool to see them vulnerable, and it’s a good reminder that, yes, athletes are human beings, too.

Does it get any better than Frank Sinatra? Come on now. The man is timeless. Arguably even better live.

A beer bottle on a dock



A beer bottle on a dock