Is the boycott officially over? Or was it over when Kid Rock said it was over? I can’t keep up anymore.
Bud Light has spent nearly a year trying to recover from the fallout over the company’s decision to partner with transgender influencer Dylan Mulvaney last spring, a decision that ultimately cost the company billions of dollars and left Anheuser-Busch scrambling to figure out how to stop the bleeding and bring back customers.
In the past few months, they’ve partnered with comedian Shane Gillis and Peyton Manning, the UFC, as well as iconic American brand Harley Davidson, while shifting their marketing strategy to appeal to their blue-collar base.
Even Kid Rock, who was one of the most outspoken critics of Bud Light after famously shooting cases of the beer with a rifle, has called for conservatives to give the brand another shot:
“I can let the thing go. I thought about this a lot. As a conservative, more importantly a patriot, I don’t want to be in the party of cancel culture and boycott that ultimately hurt working class people that have no dogs, especially in this fight.”
And now, former President Donald Trump is also calling for a truce and asking his followers to give Bud Light a second chance.
In a post on his Truth Social platform, Trump called the decision to partner with Mulvaney “a mistake of epic proportions,” but said that he was willing to move on:
“The Bud Light ad was a mistake of epic proportions, and for that a very big price was paid, but Anheuser-Busch is not a Woke company, but I can give you plenty that are, am building a list, and might just release it for the World to see. Why not, the Radical Left does it viciously to well run, Conservative companies – and people! Very nasty, but it’s the way they play the game!”
And he pointed out Bud Light’s support for blue collar Americans as reasons why they’re deserving of a second chance:
“On the other hand, Anheuser-Busch spends $700 Million a year with our GREAT Farmers, employ 65 thousand Americans, of which 1,500 are Veterans, and is a Founding Corporate Partner of Folds of Honor, which provides Scholarships for families of fallen Servicemen & Women. They’ve raised over $30,000,000 and given 44,000 Scholarships.”
He then called Anheuser-Busch a “Great American Brand” that deserves a second chance.
“Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance? What do you think? Perhaps, instead, we should be going after those companies that are looking to DESTROY AMERICA!”
I guess we’ll have to see if this is what Bud Light needed to right the ship.
