The Chiefs have been ratings juggernauts this season, thanks in part to the Taylor Swift effect. Since the pop star began dating tight end Travis Kelce and attending Chiefs games in person, viewership for Chiefs games has been through the roof.
Of course the Super Bowl is the most-watched sporting event in the United States every year by a pretty wide margin, so it’s not like the NFL is exactly hurting for ratings. But think of how much higher those ratings will be if the Chiefs take down the Baltimore Ravens and bring the Taylor Swift effect to the sport’s biggest game.
I mean, it makes sense that the NFL would be rooting for the Chiefs…
And after announcing the referees for this weekend’s AFC Championship against the Ravens, NFL fans are suspicious…
Home teams win 56% of their games under other NFL referees. But under Smith, that rate drops to 40%, the lowest percentage of wins for home teams of any referee in the NFL.
Naturally, this has Ravens fans concerned, and conspiracy theorists throwing the flag on the NFL for trying to guarantee a Kansas City Chiefs/Taylor Swift appearance at the Super Bowl.
Based on my initial research, Shawn Smith's crew seems to have the most road wins by any ref crew in the league this year. Other notes I've found is you will see above average amount of pass interference penalties but below average for offensive holding. Don't shoot the messenger https://t.co/84gkQ6ckTgpic.twitter.com/40NWQ3dWbG
So it turns out Shawn Smith really doesn’t seem to favor one team versus the other.
But that wouldn’t be a good narrative, would it?
And either way the game turns out this weekend, whether the Chiefs or the Ravens win, one of these conspiracy theories would come true: Either the Chiefs win and prove the theory about the ref, or the Ravens win and prove the logo color conspiracy.
So at least it will give people something to talk about leading up to the Super Bowl.