It’s no secret that Anheuser-Busch has taken a massive hit after their decision to make transgender influencer Dylan Mulvaney the face of a Bud Light marketing campaign months ago.
Thousands of people have boycotted Bud Light all together, as we’ve seen the Bud Light shelves and coolers chock full at bars, grocery stores, sporting events, concerts, and more.
Bud Light then tried to walk back their move by issuing a borderline apology, which upset the LGBTQ+ community, causing them to boycott the beer as well after they felt like the brand turned their back on them.
The company has tried to make amends for the move by dropping a patriotic, blue-collar Budweiser ad, along with a country festival Bud Light ad.
But nothing’s seemed to work, with Bud Light seeing a massive drop in sales, and Modelo has ultimately surpassed Bud Light as America’s favorite beer.
And now, Anheuser-Busch is having to make some drastic moves in an effort to cut some costs.
The company has already had to fire a ton of employees, but now, they’ve sold a number of craft brands from their portfolio.
According to Vine Pair, Tilray, a Canadian cannabis company, will be purchasing Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy.
The deal is set to be finalized in September, for a total of $85 million.
Sounds like a steal for all of those brands – but another massive blow to Anheuser-Busch.
