Bud Light and Anheuser-Busch have been reeling since they announced their partnership with transgender influencer Dylan Mulvaney back in March.
Both stock prices and sales have been in a free fall since the team up, and it seems like no matter what the recognizable beer company does to stop the bleeding, the situation remains bleak.
It has been revealed that sales have plummeted as much as 26% in the past couple on months, and Bud Light’s title of “America’s Top Selling Beer” was stolen away by Modelo just last week.
No matter what new pattern Bud Light puts on their cans and bottles, and no matter how much lower they drop the price of a 24 pack, consumers are staying strong with the Bud Light boycott, and the company is pulling out all the stops in order to regain the trust of beer drinkers.
Anheuser-Busch CEO Brendan Whitworth put out a statement on the beverage company’s website yesterday, explaining that the beer company would lean into their summer marketing plan that coincides with Budweiser’s MLB sponsorship to travel around the country and have conversations with consumers.
The statement reads:
“We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees.
We are a beer company, and beer is for everyone.
Today, we are announcing three important actions as we continue to move our business forward.
First, we are investing to protect the jobs of our frontline employees.
Second, we are providing financial assistance to our independent wholesalers to help them support their employees.
Third, to all our valued consumers, we hear you. Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand – that it’s easy to drink and easy to enjoy.
As we move forward, we will focus on what we do best – brewing great beer and earning our place in moments that matter to you.
Here’s to a future with more cheers.”
“To all our valued consumers, we hear you. Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand — that it’s easy to drink and easy to enjoy”
The CEO is simply doing his best to bring back the company to the standings it had before the partnership with the transgender influencer.
Doing a summer marketing tour could in fact help with the sales crisis, but then again, consumers that used to remain loyal to their Bud Light are now staying strong in the boycott.
It’s unclear what Bud Light and Anheuser-Busch can do to work its ways back into the good graces of beer buyers, and for now with many alternative light beer options available that consumer’s don’t view as “woke,” there’s a chance that Bud Light never returns back to the mountain top of “America’s favorite beer.”