2023 might be remembered as the “Year of the Consumer Strike.”
Things have gone from bad to worse for Bud Light after they partnered with a transgender influencer, and now the retail store Target is taking flak for their recent merchandising displays featuring LGBTQ Pride clothing for children.
It is estimated that the popular store has lost around $9.3 billion in market value following the backlash and boycott from their LGBTQ merchandising setups.
A conservative rapper by the name of Forgiato Blow decided to get topical and ride the wave coming off the Target turmoil with a rap song called “Boycott Target.” Why get to complicated with the name when you can just get right to the point?
And speaking of right to the point, the song has rocketed all the way up to the number one spot on Apple iTunes, knocking off Taylor Swift’s “Hits Different” from the “Top Songs” mountaintop. A Twitter user was slightly confused when they saw it, saying:
“Why is there a song called ‘Boycott Target’ and why is it number one on iTunes…”
The song itself will paint a better picture than the lyrics below, but you can still get a pretty good idea of what the song is setting out to do from these lyrics that I pulled from the tune:
“They Put A Target On My Back,
But They’re Targeting Your Kids.
They Don’t Even Need The Cash
Cause You Know What It Is…
When They Target, Target Yeah They Target And
Target, Target Yeah They Target Kids
Target, Target Yeah They Target And
Target, Target Yeah They Target Kids
I Herd The New Story Target Targeting Kids
They Going After Our Youth And Yeah They Do It Like This
If You Ain’t Mad Yet
Then You Better Be Pissed
Let’s Protest Until They Close And They Ain’t Gonna Be Missed
Why They Got Pride Shirts In The Kids Clothing Section
Why They Trying To Mess With The Kids And Give Misconception
They Manipulating Minds, Be Making Evil Impressions
Got No Got Little Boys Talking Now By Time 18’s Got Depression”
The song clearly makes a stand against gender appropriation and specifically targets Target for “targeting” children (sorry for saying target so many times right there, but if that bothers you, you’re probably not going to like the song).
“We’re obviously shifting the culture. We’re waking people up, letting them know that, hey, you don’t have just to follow the crowd.
You can stand on your own and be a leader, not a follower. Somebody has to stand up for the kids.”
Take a listen to the tune for yourself with the music video creatively shot inside and outside of a Target store:
I’m sure Target hates that they shot it inside one of their own stores, and I’m also sure that Forgiato Blow will be hearing from Target’s lawyers.
And also, who buys songs on iTunes anymore? I’d say everyone I know and their cousin is riding with either Apple Music or Spotify and streaming their music now.
Just a thought that I had trying to get this song’s beat and lyrics out of my head…
