Conor McGregor Channels Steve Jobs To Launch Proper No. Twelve Apple Whiskey: “How Do You Like Them Apples?”

Conor McGregor

Say what you want about him, Conor McGregor sure is entertaining…

As always, the former UFC Featherweight and Lightweight champ has been all over the news recently.

Just last week he was hit by a car while riding his bike during a training session and more recently we got news that he and “Iron” Michael Chandler will be coaching The Ultimate Fighter and then facing off in Conor’s long awaited return fight after breaking his leg last time he was in the octagon.

Well, as he tends to do, Conor is again making waves, this time with an over the top announcement of a new product for his whiskey line.

In the style of Steve Jobs, Conor took to the “stage” to present Proper No. Twelve Irish Apple , and man, he really went for it…

Seriously, this is straight up a copy of the famous iPhone launch and I have to admit, it’s absolutely fantastic…

“Ladies and gentlemen, every now and again a revolutionary product comes along that changes everything… Now, we have a new revolutionary product. This is Proper No. Twelve Irish Apple, a blend of award winning Proper No. Twelve Irish Whiskey with notes of crisp and juicy Irish Apple. 

Proper No. Twelve Irish Apple is the result of comprehensive drinking research and development by our fine distillery workers, along with many executive decisions by Proper No. Twelve founder and chairman, yours truly. 

Best of all, it’s on the shelves right now, just in time for St. Patrick’s Day. 

How do you like them apples?”

I mean come on, that’s pretty dang good…

Might just need to get me a bottle of this for some UFC cards.


A beer bottle on a dock



A beer bottle on a dock