It was a matter of time.
Coors now has a seltzer, apparently, but it hasn’t been in the news much.
I actually discovered this was a thing when I was half in the bag the other night after a podcast. I stopped by 7-Eleven to buy some Doritos for the evening and Topo Chico for the morning hangover.
That’s when I saw it – a big 24oz single can of Coors Black Cherry Seltzer.
This seltzer is a little different than the others, as it’s giving back and wants to make a positive impact on nature.
From Frank Beverage Group – more about Coors Seltzer:
A hard seltzer made with a mission to taste good and do good. Coors Seltzer is a hard seltzer rooted in a higher purpose to give back, making it easy for consumers to have positive impact on the world. Coors Seltzer is partnering with ‘Change the Course’ to protect America’s rivers that provide clean water to wildlife and millions of people.
Coors Seltzer is a hard seltzer rooted in a social purpose to give back – making it easy for consumers to make a positive impact.
With each 12 pack of Coors Seltzer purchased, Molson Coors is committed to restoring 500 gallons of clean water to America’s rivers. Molson Coors is going to do this by donating $1 per case to Change the Course and their river initiatives. They project that in 1 year they will restore 1 Billion gallons of river water.
From the looks of it, they began slowly rolling out this seltzer in July, so it’s starting to find its way across the country.
Keep an eye out. Let us know what you think.
Flavors: Black Cheery, Mango, Grapefruit, Lemon Lime
Alcohol content: 4.5%