Brewers Will Rename Miller Park After American Family Insurance Gets Naming Rights, Fans Livid

A large building with a glass roof with Miller Park in the background


As a Cubs fan, I laugh.

The Brewers will rename Miller Park after the 2020 season, as American Family Insurance will take over naming rights with a 15-year deal.

MillerCoors has a brewery located one mile from the stadium. They  committed $41.2 million for the naming rights in 1996.

A row of colorful cans

“This is a relationship with a very sophisticated Fortune 500 company that will widen our brand and it’s a collaboration between two dynamic companies with a passion for sports in our community,” Brewers CEO Rick Schlesinger said.

Brewers fans are pissed.

So far over 30,000 fans have signed a petition to leave the park’s name unchanged.

photo credit: Keith Homan /

A beer bottle on a dock


A beer bottle on a dock