CMT Awards 2020: Blake Shelton Says Awards Shows Are “Beginning To Lose Credibility” During His Acceptance Speech

Blake Shelton
Blake Shelton

I think we can all agree there are too many awards shows.

I mean, I do this for a living and I can’t even keep up with all of them, what they mean and what they’re for and who wins…they’ve gotten to the point where they’re basically meaningless.

Well speaking of meaningless awards shows, the 2024 CMT Music Awards on tonight. And a few years ago, Blake Shelton basically sh*t on all of these corny awards shows that country music is desperately trying to keep alive.

Amid plummeting ratings, the ACMs moving to streaming, and then just the downright lack of actual country music, they’ve been getting worse and worse every year.

So Blake calling out country music awards shows in the midst of accepting an award on one of the more meaningless country music awards shows… you gotta love it.

For those of you who don’t know (and I don’t blame you if you don’t), the CMT Awards are awards for music videos. Which is a little ironic because CMT has a hard time fitting in time to actually show music videos between reruns of “Last Man Standing” and “Golden Girls.” But anyway, that’s beside the point.

In 2020, Blake Shelton and Gwen Stefani took home the CMT Music Award for Collaborative Video of the Year for their duet of “Nobody But You,” beating out the likes of Justin Bieber and Dan + Shay in the process.

And while they both appeared to be shocked that they won, it was Blake’s acceptance speech that left Gwen with an even more surprised look on her face:

“First of all, thank you to the fans… and I really do believe that these awards shows are beginning to lose credibility over the last few years, and fan-voted awards, to me, are really the only stand-up awards shows left in our industry it feels like sometimes.

Because you guys are the ones that buy the records, you come to the shows, and you vote on these things.”

And right after wrapping that up, he whipped out a nice vodka martini and continued thanking CMT and the fans once again for getting them the W.

I imagine this wasn’t exactly the kind of acceptance speech people were expecting from Blake, especially the folks over at the Country Music Association, but I can’t say I disagree on the credibility aspect.

How can any country music awards show not have artists like Turnpike Troubadours, Charles Wesley Godwin, Charley Crockett, and Cody Jinks, involved and still be credible? Granted Tyler Childers got a nod this year…

Blake doesn’t win awards like he did during that 2010-2015 stretch when he was cleaning up everything, but he won an ACM in 2020, and a CMA Award in 2019 for “God’s Country” (along with other nominations). So with all that in mind, I don’t want to simply chalk this comment up to bitterness because I don’t know if that’s it.

Is Blake fed up with the awards industry for other reasons? Is he looking for more traditional country? Is talking about the politics of it all? It’s anybody’s guess…

But also, let’s not forget that during this particular speech, Blake was winning a CMT Music Video Award for a song he did with his pop singer girlfriend… fan-voted or not, if we’re talking about credibility, this ain’t it man.

Either way, it was one of the more interesting moments of the night (there weren’t any others), and maybe we’ll get to hear Blake elaborate more on it this year.

A beer bottle on a dock



A beer bottle on a dock