It ain’t a secret that Anheuser-Busch had themselves a rough 2023. The boycotts due to their decision to partner with transgender influencer Dylan Mulvaney on a can was significant, and the brand lost a ton in beer sales in 2023, ultimately getting surpassed by Modelo as America’s top-selling beer.
However, Anheuser-Busch has been picking up the pieces one by one, and in their latest attempt? They’re bringing back the iconic Budweiser Clydesdales for this year’s Super Bowl.
Now if you remember correctly, Budweiser did away with their Super Bowl ads back in 2021, and it just didn’t feel right.
But, fast forward to three years later, they’ve been adamant on bringing back America’s favorite Super Bowl beer commercial.
And luckily for us, Budweiser is giving us a little sneak peak on what we can expect for this year’s campaign.
In the teaser, the short video shows a group of Clydesdales roaming together on what appears to be a snow-filled farm, all to the intro of “The Weight” by The Band.
They also give one simple message:
“The Clydesdales Are Back: 2.11.24”
I’m just happy Budweiser is still willing to give us a taste of the good ol’ days from their iconic, American-spirited Clydesdale commercials.