The current UFC president bought the company back in 2001 when it was on the verge of folding, and transformed it into one of the most successful businesses in sports.
Over the past 20 plus years, White has been able to integrate new innovations and stars to keep UFC thriving, and it’s gotten so popular that even people who have no clue about MMA will get excited about a fight.
Of course, one of the biggest driving factors for White that has helped turn UFC into one of the most successful businesses in sports, is his love and pure passion for it. Not to mention his no bullsh*t approach to managing the league.
And that includes not being bullied by his sponsors.