Urban Meyer Told His Players At Florida: “I’m Gonna Treat My Superstars Like Superstars, And My Sh*t Like Sh*t”

Urban Meyer Florida

There’s been a ton of talk about this new Untold: Swamp Kings documentary about the Florida Gators football program from 2005 to 2009.

Many people were so excited for it to drop, because the team was filled with so many interesting and contradicting characters, such as Tim Tebow, Brandon Spikes, the Pouncey twins, Aaron Hernandez, Riley Cooper, and more.

However, the documentary wasn’t really focused on the players on the team, along with the inside the locker room stories as well, and more about the Florida Gators’ run under head coach Urban Meyer, and the success they had on the field…

Which admittingly was a bit of a let down.

I’m not saying it was a bad documentary, because it was still cool to watch a docuseries about arguably the best run in Florida football history. It just wasn’t exactly what the people had been begging for over the past few years.

We wanted to see Urban Meyer exposed… not… praised?

Nevertheless, there were still some cool and wild moments in the four part series, just like this one.

Now, if you’ve heard anything at all about Meyer’s coaching philosophy, then you know it was basically a military-esque dictatorship, which proved to be highly successful at Florida and Ohio State on the college level, but was an absolute dumpster fire when he tried to bring that philosophy to the NFL while coaching the Jacksonville Jaguars in 2021.

With that being said, former Florida linebacker Brandon Siler summed up Meyer’s coaching philosophy perfectly in the documentary.

He talked about how Meyer would give his star players special treatment, like feeding them gourmet meals such as steak and lobster, while the players who weren’t great got fed hamburgers and hotdogs.

Siler said:

“Urban said ‘I’m gonna treat my superstars like superstars, and my sh*t like sh*t. If I treat you like sh*t, and you want to change, then you find a way to make yourself a superstar.”

Yep, I’d say that sums up Ol’ Urban perfectly.

Siler admits he was pumped at the time, and bought into that philosophy, even calling it “profound.” However, it’s pretty easy to see why that doesn’t translate to the NFL. You’re not dealing with kids anymore…

Check it out:

A beer bottle on a dock



A beer bottle on a dock