Anheuser-Busch has been taking a massive blow ever since their decision to partner with transgender influencer Dylan Mulvaney.
The decision led to a massive boycott of the beer, and ultimately, sales have declined enough to the point where they’ve been surpassed by Modelo as America’s favorite beer.
The company has appeared to make an effort to walk back this decision by releasing a patriotic, blue-collar Budweiser ad, along with a country music festival Bud Light ad, as well as partnering with NFL stars like Travis Kelce and Dak Prescott, but it really just made things worse:
So, with these boycotts and declining sales, Anheuser-Busch has no other choice but to make decisions about the future of the company, and ultimately it appears that it has led to a significant number of layoffs.
According to CNN,the company said in a statement that they “will simplify and reduce layers within its organization.”
However, those layoffs will not include frontline workers, such as brewery and warehouse staff, drivers, and field sales.
The firings will represent “less than 2%” of the Anheuser-Busch employee population, and the company says that it employs more than 19,000 employees nationwide.
So, two percent would be layoffs of roughly 380 jobs.
Anheuser-Busch CEO Brendan Whitworth said in a statement:
“Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization.
While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”
Rumors began to swirl last month that Alissa Heinerschneid, the VP of marketing who led the Dylan Mulvaney campaign, had been fired, after an insider told the Daily Caller:
“To my understanding, if we publicly announced the word ‘fire,’ it opens up the potential to sue us. That’s why we said leave of absence.”
However, Anheuser-Busch has denied these rumors.
Nevertheless, it seems like Bud Light is feeling the heat of the boycott, almost 4 months later, and it’s costing people their jobs.
And to make matters worse for Bud Light, Florida Governor and Republican Presidential candidate, Ron DeSantis, has threatened legal action since the Florida state pension program was heavily invested in Anheuser-Busch… to the tune of 50 million dollars.
He argues that if a company tanks their own stock, by their own doing, Florida’s retired public workers shouldn’t have to suffer.