Bud Light has kept a low profile on their social media accounts the past few months, in the wake of the controversy surrounding their decision to partner with transgender influencer Dylan Mulvaney back in March.
Well it seems like they’re ready to jump back onto social media, maybe thinking that things had died down a little bit and they could fly under the radar. Just pretend nothing happened, ignore the last few months, and get back into the Twitter game.
But unfortunately for Bud Light, that definitely wasn’t the case.
Earlier today, the brand tweeted for the first time since April 14:
“Crack a cold one: we’ve got an epic summer ahead. Sock tans included.”
The tweet featured an ad featuring folks enjoying the summer, and doing your typical summer activities like…getting the outline of a cell phone sunburnt on your stomach, falling off a paddleboard, and dropping an entire tray of food as you carry it outside of your house.
It seems like the company was in a lose-lose situation whenever they decided to return to Twitter anyway, so I guess you might as well go ahead and rip off the Band-Aid and let people get their jokes in.
And that’s exactly what they’ve done, with the tweet already racking up over 4,500 replies and just 350 likes in the two hours since it was posted.
But hey, I guess “tweet through it” is one strategy. Let’s see if it works.