Beer and supporting veterans?
Count me in.
America’s Oldest Brewery, Yuengling, has officially announced the return of their limited edition Team RWB camo cans.
The sweet cans support the beer brand’s partnership with the military veteran nonprofit Red, White & Blue as part of Yuengling’s Stars & Stripes program, which is the brewery’s year round initiative to support those who fight the good fight, along with those who have in the past.
The camo cans feature a desert camo print, along with the Team Red, White & Blue logo.
And today, these limited edition cans are officially available until the end of summer, and the 12 ounce cans are served in 12-packs, 24-packs, and also 24-ounce cans.
They will be available in stores, restaurants, and bars across the 26 states the beer is sold in.
Each can has a QR code co-branded with country star and Yuengling and Stars & Stripes program Brand Ambassador, and country singer, Lee Brice. When scanned, fans will have access to an exclusive giveaway to win a Lee Brice Party Pack.
Wendy Yuengling, Chief Administrative Officer and 6th generation family member shared in a statement:
“As the Oldest Brewery in America, we are dedicated to supporting the U.S. military and are always seeking ways to further show our appreciation to those that protect our country’s freedom.
We are grateful to partner with Team Red, White & Blue, an organization that shares our devotion to the men and women that have served as our nation’s heroes.”
Mike Erwin, Founder and Executive Director of Team RWB, added:
“We’re stoked for this year’s Team RWB camo can launch and grateful for the generous support from Yuengling through the Stars & Stripes program.
As the nation’s leading health and wellness community for veterans, this support will enable us to deliver consistent events and programming for years to come.”
And lastly, Lee Brice expressed his excitement for the new campaign:
“I am thrilled to be part of Yuengling’s efforts to support Team Red, White & Blue with these limited-edition cans. I can’t think of anything better than saluting our troops with a nice, cold Yuengling beer this summer.”
Yuengling Throws Shade At Bud Light With American Flag Tweet
It’s no secret that Bud Light’s decision to partner with transgender influencer Dylan Mulvaney as a brand ambassador has become a hot topic.
Even a number of country artists have spoken against the move, and some have taken action. We saw Kid Rock shoot up a bunch of cases of Bud Light, Travis Tritt announced that he would no longer be requesting the beer on his tour hospitality rider, and John Rich from Big & Rich said that he would no longer be selling the beer at his Nashville bar, Redneck Riviera.
And now, we have other beer brands throwing subtle shots at Bud Light…
And I’m talking about Yuengling.
Back on April 14th, Yuengling shared a post to social media reading:
“Yuengling, The Oldest Brewery in America. Independently owned and Family Operated since 1829 because we make good beer.”
You can also see an American flag atop a barn in the background:
The tweet that’s now pinned to the top of their page has racked up over 50k likes and drew thousands of comments, as it appears to be a shot at Bud Light, being posted shortly after Anheuser-Busch CEO Brendan Whitworth shared this statement:
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew. We’re honored to be part of the fabric of this country.
Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues.
We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.
We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”
It appears that other beer brands are taking advantage of the fact that there are a lot of Americans who are protesting not only Bud Light, but Anheuser-Busch products in general.
The fans got the message: