Zach Bryan has a brand new music video out today.
He just released a video for his Gold-certified single “Oklahoma Smokeshow,” which was part of his Summertime Blues EP that came on the heels of his monster 34-track 2022 debut studio album American Heartbreak.
It immediately became one of my favorites, and the lyrics of the song tell the story of a girl who is stuck in her small hometown, and though she’s beautiful and every guy is pining after her, life still doesn’t feel like it’s working out the way it should.
Directed by Matthew Dillon Cohen, the video itself is very well done with gorgeous shots and cinematography, and you can tell that a lot of effort and time went into it, which I always appreciate because people don’t really make music videos like they used to.
Here, we have a young girl who is clearly very popular, with several different guys vying for her attention and time, though one in particular seems to have caught her eye.
And of course, he’s a bad boy who clearly has some of his own demons to deal with, but she sticks around anyways, even though it seems obvious that she knows it’s not going to work out in the long run and she wants to do so much more with her life.
Zach shared this post about the new video on Instagram, saying:
“The ‘Oklahoma Smokeshow’ music video is available on YouTube. Thank you guys so much for the support always. There was a lot of effort put into this and we’re proud it.”
He captured the essence of the song and the feeling at the heart of it, and definitely did the beautiful writing justice by telling the story we all know and love perfectly in the video (not that I expected anything less).
And if the leading man looks familiar, it’s because Noah Le Gros is Zach’s guitar player and actor in the Paramount Yellowstone spinoff series 1883.
Zach actually hasn’t made too many other music videos before, but I really hope he starts doing more, because this is a dang masterpiece: