Legos, ninjas, dragons, Chris Pratt? Not exactly what you’d expect for a Chris Stapleton video.
Chris Stapleton, LEGO Group and Pure Imagination Studios producer/director David Coleman, joined forces to undertake quite the create endeavor for Chris’ “Second One To Know” video. It took an entire team thousands of hours to work on storyboards, asset production, animation, lighting, FX and sound to create the finished product featuring a Lego Chris Stapleton, his band and crew, plus Chris Pratt.
“We wanted to do something fun for this song and it always sounded like a fight scene to me, so we approached The LEGO Group with this idea and a rough outline of what we wanted to do. Once The LEGO Group gave us the green light, David Coleman and the team at Pure Imagination took that outline and refined and built it into what it has become. Along the way, the fight got bigger and more absurd and I got a front row seat to watch the massive amount of work that animators put into what they do. The tiniest details were thought about and discussed and edited and revised. My kids even got to be a part of designing their characters and it was a cool thing for us to get to do together. It was an incredible experience for me and I couldn’t be happier with the end result.”
It’s different, but it works.
