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Budweiser & Jim Beam Collaborate On 7.1% Black Lager For The Holiday Season

Budweiser & Jim Beam. Two American institutions joining forces to bring you an early Christmas present this holiday season.

Adding to their Reserves Series, a collaboration with Jim Beam, Budweiser unveiled today their new 7.1% ABV Black Lager. The new brew is aged on six-year Jim Beam bourbon barrel staves for a bolder, more seasonal taste. According to Bud, Black Lager boasts a dark auburn color, an oaky aroma with coffee and chocolate notes, a toasted malt taste, and a deliciously smooth finish.

“Budweiser Reserve Copper Lager proved that when Budweiser and Jim Beam collaborate, good things happen,” said Ricardo Marques, VP of Marketing Core & Value Brands at Anheuser-Busch. “For the second collaboration between Bud and Beam, we wanted to brew something unique that would excite both beer lovers and bourbon aficionados. Budweiser Reserve Black Lager is a bold, bourbon-forward beer that’s perfect for the holidays.”

Budweiser Reserve Black Lager will be available nationwide this October through December.

Man, I love those stubby bottles… something about it just makes a beer taste better. So this Christmas, or Halloween, or Thanksgiving, or maybe it’s just Tuesday evening and you want to sit by the fire and crack open a cold bourbon barrel beer, have a go at one of these bad boys.

You can thank me later.

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