Pumpkin Spice White Claw Is HERE, Hello White Claw Fall

Ok, this is certifiably out of control right now.

Just when you were starting to think that this whole hard seltzer craze might be losing some steam, just when you were starting to think that the reign of White Claw might be coming to an abrupt halt as the summer nights slowly fade into those brisk fall days, just when you thought that #WhiteClawSummer was inevitably about to fall victim to the cult-like unstoppable force known as “Pumpkin Spice,” White Claw says “hey, not so fast motherfuckers. I got an idea.”

The combo you didn’t even know you needed, and definitely the one that nobody asked for but we all probably should’ve seen coming… the new Pumpkin Spice White Claw.

We’re officially living in the upside down…

A kitchen with a sink and a toaster oven

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A group of people in the snow

A beer bottle on a dock


A beer bottle on a dock