This is exactly why everyone tuned in tonight.
Legendary NFL coach Bill Belichick is making his debut tonight as the head coach at UNC, his first ever college coaching job at the age of 73 years old. But it seems like all of the talk leading up to this season surrounded a 20-something year old NOT on the Tar Heels football team.
Belichick is, of course, dating 24-year-old former cheerleader Jordon Hudson, and their relationship has made quite a few headlines over the past year or so.
Earlier this year, questions swirled after Hudson was spotted on the field with Belichick during UNC football practices, leaving many to wonder exactly what role she was playing with the team and whether she was on Belichick’s staff.
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And it was also revealed that the coach had asked UNC staff to copy his Gen Z girlfriend on communications to him, raising even more questions.
Then of course came the disastrous CBS interview on his new book, The Art Of Winning: Lessons From My Life In Football.
Hudson was the only person who accompanied Belichick to the interview: No PR team, no other staff from UNC, nobody from the publisher of his upcoming book, which he was supposedly there to promote. At one point Hudson reportedly stormed off the set and delayed shooting by 30 minutes, forcing higher-ups at CBS to get involved. And she had apparently interrupted from off camera several times in addition to the one that was shown, forcing producers to try to figure out how to salvage the final product and edit the interview in a way that could be aired on television.
When reporter Tony Dokoupil asked about how the couple met (which has been widely reported as having happened while the two were on a flight together and he signed her college textbook), Hudson quickly jumped in and shut the question down in an awkward exchange:
The whole thing was bizarre, and led many to wonder whether Hudson was taking advantage of the legendary coach – or at the very least, tarnishing his legacy.
Even Belichick’s daughter-in-law, the wife of his son Steve Belichick (who, ironically, works for his dad as the defensive coordinator for UNC) chimed in and seemed to throw shade at Hudson:
“Publicists act in a professional manner and don’t ‘storm’ off set delaying an interview.”
Talk about awkward.
After the interview, there were rumors that UNC had even banned Hudson from football facilities, reports the university disputed in a statement defending the coach’s girlfriend:
“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities. Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina Football and the University.”
It’s not the first time the university has had to use their official channels to defend Hudson. UNC released a statement after the CBS interview defending their coach’s girlfriend and claiming that the interview was solely to talk about his new book, which CBS later denied with their own statement claiming that they hadn’t agreed to any restrictions on the conversation.
The whole thing is turning into a disaster for UNC and Belichick, a coach who notoriously liked to stay out of the headlines and away from the media to just focus on football.
But it’s also made tonight’s season opener for UNC a must-watch.
The Tar Heels kicked off the 2025 season tonight, taking on the TCU Horned Frogs in Chapel Hill. And as much as everybody is interested to see how Belichick fares in the college ranks, it seems like just as many are tuning in to see whether Hudson was on the sidelines alongside her man.
Even the tailgaters outside of the game were poking fun at the relationship:
And Hudson was, indeed, spotted alongside Belichick on the sideline ahead of kickoff.
Bill Belichick’s better half was on the sideline pregame. As you would expect, Jordon Hudson showed up ready for the bright lights. pic.twitter.com/n4BWPQGoYI
— Sean Joseph (@sjoseph_sports) September 2, 2025
But it seems that she opted for a better seat during the game. After the Tar Heels scored an early touchdown, the cameras quickly cut to some of the celebrities in attendance, including Michael Jordan, legendary UNC basketball coach Roy Williams, and Hudson, who was sitting with…NFL legend Randy Moss.
Honestly, I’m surprised she’s not on the sidelines calling plays. And you’ve also gotta wonder what her and Randy Moss are chatting about as they take in the game together.
