“I Am Becoming A Business Woman, Which Is Blowing My Mind” – Lainey Wilson Reflects On Becoming A Brand Figure

Lainey Wilson Stanley Cup
Stanley

Being a megastar involves more than producing good music; it also involves curating a brand. And no one knows their brand quite like Lainey Wilson.

The Louisiana native has taken the world by storm with not only her unique sound but also her Western look and, of course, her signature bell-bottom pants. She is putting eyes on the Western industry beyond country music through her partnership with companies like Wrangler, but still making herself marketable to non-Western wear lovers by working with brands like Stanley.

In a recent behind-the-scenes video with CMT, “On The Road,” Wilson gives her fans a peek inside her hectic yet wonderful life and what she was doing while she was in Las Vegas, Nevada, for the Wrangler National Finals Rodeo along with a short run of shows at The Theater at Virgin Hotels.

While the whole 18-minute video is worth watching, an aspect of the footage that stood out to me was Wilson talking about how she is becoming more than a musician- she’s also becoming a businesswoman.

“I am becoming a businesswoman, which is blowing my mind. Like all I’ve ever wanted to do is write music and get on stage and sing ’em, you know?

I feel like that dream has just opened up so many more doors of dreams that I didn’t even know I had. But, I do feel like, you know, working with other brands and even just stepping into opportunities that I never knew that I would do, it does make me feel empowered. It makes me feel like, yeah, I can do it.

We are thankful for all of these opportunities. You know, they are all kind of coming at once, and we’re figuring out which ones are the most important and which ones to say no to. Not necessarily that we don’t wanna do ’em all. It’s just that you can’t. There’s not enough hours in the day. ” 

Wilson is beyond deserving of all the opportunities that have come her way. From living in a camper in her friend’s yard in Nashville to taking the stage with megastars like Miranda Lambert and, most recently, the announcement of her Super Bowl commercial, she had put her head down and been on a grind to make it where she is today with no sight of slowing down.

I am excited to see what new opportunities and partnerships this year bring Wilson as she continues to leave her bell-bottom flare on the country music industry.

Country’s Cool Again 2024 tour dates:

May 31, 2024 Nashville, TN Ascend Amphitheater
Jun 14, 2024 Camden, NJ Freedom Mortgage Pavilion – WXTU Show
Jun 15, 2024 Gilford, NH BankNH Pavilion
Jun 20, 2024 Saratoga Springs, NY Broadview Stage at SPAC
Jun 21, 2024 Syracuse, NY St. Joseph’s Health Amphitheater at Lakeview
Jun 26, 2024 New York City, NY Radio City Music Hall
Jun 28, 2024 Bridgeport, CT Hartford HealthCare Amphitheater
Jun 29, 2024 Bangor, ME Maine Savings Amphitheater
Jul 19, 2024 Twin Lakes, WI Country Thunder Wisconsin
Aug 08, 2024 Huntsville, AL The Orion Amphitheater
Aug 09, 2024 Southaven, MS BankPlus Amphitheater at Snowden Grove
Aug 10, 2024 Rogers, AR Walmart AMP
Aug 22, 2024 Prescott Valley, AZ Findlay Toyota Center
Aug 23, 2024 Chula Vista, CA North Island Credit Union Amphitheatre
Aug 24, 2024 Concord, CA Toyota Pavilion at Concord
Sep 01, 2024 Los Angeles, CA The Greek Theatre
Sep 13, 2024 Salt Lake City, UT USANA Amphitheatre
Sep 14, 2024 Boise, ID Ford Idaho Center
Sep 15, 2024 Missoula, MT University of Montana – Adams Center
Sep 19, 2024 Fresno, CA Save Mart Center
Sep 20, 2024 Lake Tahoe, CA Lake Tahoe Outdoor Arena at Harveys
Sep 26, 2024 Vancouver, BC Rogers Arena
Sep 27, 2024 Auburn, WA White River Amphitheatre
Sep 28, 2024 Ridgefield, WA RV Inn Style Resorts Amphitheater
Oct 10, 2024 Lubbock, TX United Supermarkets Arena
Oct 18, 2024 Raleigh, NC Red Hat Amphitheater
Oct 19, 2024 Alpharetta, GA Ameris Bank Amphitheatre
Oct 20, 2024 Wilmington, NC Live Oak Bank Pavilion
Oct 24, 2024 London, ON Budweiser Gardens
Oct 25, 2024 Oshawa, ON Tribute Communities Centre
Oct 26, 2024 Pittsburgh, PA Petersen Events Center
Oct 27, 2024 Little Rock, AR Simmons Bank Arena
Nov 02, 2024 Evansville, IN Ford Center
Nov 03, 2024 Charleston, WV Charleston Coliseum
Nov 07, 2024 Oklahoma, City, OK Paycom Center
Nov 08, 2024 Omaha, NE CHI Health Center
Nov 09, 2024 Sioux Falls, SD Denny Sanford Premier Center
Nov 15, 2024 Monroe, LA Monroe Civic Center

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