A viral moment that has a happy ending.
A woman BLEW UP on TikTok when she shared that her Stanley cup survived a car fire, even leaving crisp ice cubes inside. Everyone who saw the video immediately tagged Stanley Brands, telling her to give her a brand deal or how this was a genius marketing ploy, whether staged or not.
One thing’s for certain… Stanley cups were likely flying off the shelves after folks saw how insulated the tumblers are.
Stanley Brands has seen the video and is giving back to the girl that led to this viral moment. The President of Stanley Brand, Terence Reilly, made a response video to her with some news that made her day.
“We’ve all seen your video, and wow. What an ordeal. We are all really glad you’re safe.
I’ve seen a lot of comments that we should send you some Stanleys, well we are going to send you some Stanleys. But there is one more thing. We’ve never done this before and will probably never do it again…we’d love to replace your vehicle.
Yeah, all of us at Stanely we’d really love to replace your vehicle.”
What an incredible company.
@stanleybrand #stitch with @Danielle ♬ original sound – Stanley 1913
Comments quickly filled up with users saying they were going to buy nothing but Stanley Brand mugs and cups from here on out.
“Well, looks like I’m buying a Stanley Cup now.”
“Not only does Stanley have amazing products but the class.”
“As a marketer, this is EXACTLY what I was hoping they would do.”
“Please when you get the care name it Stanley.”
A viral video that demonstrates the effectiveness of your product, AND good will for helping out a loyal customer… Stanley us winning the marketing game, people.
Even After A Car Fire, Stanley Cups Will Still Have Ice Cubes
I am here no longer accepting Stanley Cup slander.
As a proud owner of a few, I know the stereotype of girls slinging their 40 oz tumblers around, bumping into things, or frantically trying to order a new limited edition drop, like the recent collaboration Lainey Wilson just released with the brand.
However, after seeing the test that this Stanley stood, I firmly put my foot down that this is a quality drink holder more than a fashion accessory and it needs some respect put on its name. A TikTok user recently uploaded a video of what her Stanley Cup looked like after her car caught on fire.
“So everyone is so concerned about if the Stanley spills; what about if it melts.”
She said as she showed the charred inside of her vehicle with her Stanley Cup intact. While the plastic straw looks a little limp compared to its normal rigidness, all and all this Stanley withheld some severe heat, both literally and figuratively.
“There was a fire yesterday, and it still has ice in it.”
The woman picks up her cup, and you hear it jiggling filled with ice.
I’m not sure if Yeti or Orca has done any market testing to see if their insulated cups and mugs would still have ice in them after enduring a fire, but it seems like a market test worth investing in now. Stanley Cups just got their market testing done for free off this success story.
@danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound – Danielle
Commenters quickly filled the section with notes that Stanley needs to get this woman a brand deal or patent the color of “burnt Kia orange.”
“Stanley better cut you a check after this advertisement.”
“I’m gonna need Stanley to start making cars.”
“I held off buying a Stanley because I hate following trends, but this…this convinced me.”
“Bruh, what? That’s actually very impressive.”
“You better patent that color ASAP! Stanley will soon be coming out with a ‘burnt Kia orange.’”
Here’s the kicker though… what if this was all a marketing gimmick? How genius would that be? With the amount of money brands spend on advertising, it would probably be MUCH cheaper, and more effective, to literally burn down a used car with a Stanley in the cupholder, post it on some random account, and let TikTok work its viral magic.
The video has 16 MILLION views in less than 24 hours… do you know what you’d have to spend to get those kind of eyeballs? That’s a Monday Night Football audience, which will run you over half a million dollars for 30 seconds, not to mention the money spent on the creative.
Take notes, people…
