Go Inside Dale Earnhardt Jr.’s Sprawling Western Town “Whisky River,” Inspired By Willie Nelson’s Texas Property

Dale Earnhardt whiskey river
Youtube/Graham Bensinger

Dale Earnhardt Jr.’s property has got to be one of the coolest I’ve ever seen.

For starters, he decided to build a real deal, massive 300-acre Old Western town out in the woods behind his actual house back in his single days, named for Willie Nelson’s iconic hit “Whiskey River,” mainly so him and his friends didn’t destroy his actual house:

“I wanted a place for me and my friends to hang out and I didn’t want to destroy my house.

We would drink a lot of beer and hang out and have fun and stay up all night.”

Dale Jr. was a well-known bachelor who liked to party hard for many years, and when he built a new, real home on the property that his family still lives in now, he hired a woman named Amy Reimann to do all of the interior design.

Not surprisingly, he didn’t really care at all about what she did with it in terms of picking out colors and carpet, and told her:

“Do it however you want it, because you’re going to be living in it one day.”

Yes, I know it sounds too good to be real, but it’s a true story, and he really did say that to her. I never knew Jr. was so dang smooth…

And as is turns out, he was right, because they’re married now and have two little girls together, Isla and Nicole, and still live in that house on an expansive property out in Mooresville, North Carolina (the same town where Jr. grew up).

The property also includes a NASCAR graveyard with tons of old cars sprinkled throughout, a garage where his team, Jr. Motorsports, used to be headquartered, and a treehouse, in addition to the famous Western town.

The town looks like something out of a movie set, and includes an air conditioned saloon with a full bar, and a tavern named Whiskey River (which is also the name of a real restaurant he owns in the Charlotte area), in addition to a chapel (and a jail) if you have a really wild night.

Mike Davis, who was Earnhardt’s managing director and current Dale Jr. Download podcast co-host, gave a full tour of it years back in 2018.

He told Graham that they would come back from a long weekend of racing on Sunday evenings, sit out in front of the “jail” and drink cold beer with their buddies while the sun set to relax and detach from the busy weekend… livin’ the dream.

And actually, Dale Jr. has said before that the inspiration for it all came from Willie Nelson, who has a famously similar Western town out on his ranch in Luck, Texas.

Funny enough, Willie and Dale Jr.s dad, the legenedary Dale Earnhardt, worked together way back in the day on a Wrangler campaign with Richard Childress, which you can read more about HERE.

Anywho, if you haven’t heard about Jr.’s Western town before or have never seen all the cool buildings set up out there, this video is well worth a watch:

Here’s a clip of Jr. and Amy talking about the house and how they met:

Cue up the “Whiskey River”:

A beer bottle on a dock



A beer bottle on a dock