Yellowstone’s Cole Hauser Celebrates 150 Years Of Coors Banquet In New “Start Your Legacy” Ad

Coors cole hauser

When it comes to celebratory beers, Coors Banquets rank right there at the top.

I’m not sure if it’s the unique, old school shape of the glass bottles or what, but you just feel like a king every time you crack one open and take that first sip.

On top of that, it’s no secret that the beer saw a rise in popularity when it became the beer of choice for the Dutton family on Yellowstone as well.

But speaking of Yellowstone and Coors Banquets, the beer chose one of the show’s biggest stars to narrate their latest ad in celebration of 150 years of brewing the delicious lager.

And I’m talking about Cole Hauser, AKA Rip Wheeler.

Hauser posted the new ad to his Instagram, where you can see several images of a number of people enjoying the beer, with the star actor saying in the background:

“The same Rocky Mountain water. The same brewing tradition that started 150 years ago in Golden, Colorado.

Because when you’re a favorite beer of rock stars, smugglers, cowboys, and presidents, you don’t compromise. That’s our legacy.

What do you want to go down in history for? Coors Banquet. Start your legacy.”

I mean c’mon. Tell me that doesn’t make you want to run to the garage, pull open the busted handle on that faded yellow, P.O.S. garage fridge you have, and pop the top on one of the beautiful stubby bottles.

I feel a lunch beer coming on in my future…

The Yellowstone star will follow in the footsteps of another legendary actor in the Yellowstone family, Sam Elliott. Sam of course played the role of Shea Brennan in the Yellowstone prequel series 1883, however, he’s been the voice of Coors in the past, beginning in the ’90s.

Cole also shared his excitement for the new campaign:

“Cool to be the voice of the Coors Banquet 150th Anniversary campaign. Raise a Banquet to celebrate this incredible legacy. Cheers.”

Maybe Bud Light should take some notes…

Check it out:

Here’s a look back at one of Sam Elliott’s Coors Banquet commercials from 1996.

A beer bottle on a dock



A beer bottle on a dock