If you haven’t heard, Ticketmaster has been in the hot seat all week long, and rightfully so, after they failed to properly execute two different pre sales for Taylor Swift’sEras tour on their website on multiple different days this week.
The Swifties literally broke the website, and of course, she’s one of the biggest pop sensations in the whole world, so you could only imagine that everybody and their mothers were basically trying to sell a kidney for the chance to get a ticket.
As a result, hundreds of thousands of fans were left out in the cold after they spent hours and hours in virtual waiting rooms only to find no tickets left.
And over in country music world, Tyler Childers 2023 Send In The Hounds Tourpresale launched yesterday too, and while not quite the same scale as Taylor, had the exact same problems, leaving tons of eager fans without a ticket to any of his shows.
Not only that, but tons of tickets are now being resold for thousands and thousands of dollars on secondary markets like StubHub, VividSeats, TickPick, etc, because scalpers across the country unfortunately got ahold of them first.
In some cases, we’re talking about tens of thousands of dollars, if you want a somewhat decent seat and not straight up in the nosebleeds. It’s beyond insane.
And as the cherry on top of this horrific week for the ticketing giant (which merged with Live Nation in 2010), they just announced that they’ll be canceling the public ticket on-sale, which was supposed to take place tomorrow, due to “extremely high demands”:
Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled.
Just yesterday, Liberty Media chief Greg Maffei told CNBC that Ticketmaster sold more than two million tickets on Tuesday (beyond crazy), and demand for all the shows on her upcoming 52-date tour “could have filled 900 stadiums.”
Taylor’s recent Midnights album broke streaming records immediately upon its release, and she hasn’t toured since 2018, so it’s safe to say her hardcore fanbase is foaming at the mouth to see her live again, especially with this new music out.
So while I guess there were some fans who scored tickets in the pre sales, it sucks to hear that most won’t even get the chance to try tomorrow with any sort of public on-sale.
They’re understandably very upset, and plenty of them have been on Twitter all week voicing their discontent, though these are by far some of the more tame ones I’ve seen:
fuck taylor swift forreal. she plays a part in this just as well. but let’s break up ticket master so il when harry has tickets i don’t gotta fuck up they HQ because they oversold tickets
And while a ton of the blame does fall directly on Ticketmaster and the way they’ve handled (or not handled) the situation, artists do have the choice to opt out of dynamic pricing, which does account for a lot of the reasoning that the tickets get so high so quickly.
And that’s certainly not the sole reason for this massive debacle in terms of volume on the site itself, but it should be noted that they don’t have to allow that for their personal ticket sales, and many don’t, like Taylor’s fellow pop star Ed Sheeran, for example.
Country star Zach Bryan has also been voicing his disdain for Ticketmaster, tweeting earlier that he also tried (and sounds like purchased) tickets to one of Taylor’s show, but shelled out a pretty penny to get them:
sorry guys stirring shit up bc I waited for 7 hours yesterday with my girlfriend to pay an extreme amount of money and was on the receiving end of Ticketmaster’s heinous system
He’s been tweeting out a ton of stuff about all of this lately, reiterating many times that “all my homies hate Ticketmaster,” and also hinting that he’s cookin’ up a different strategy for the few shows he plays next year…
announcements to how we sell tickets to the few shows next year coming soon