At this year’s 64th Daytona 500, Busch Light will be launching the Busch Light Accelerate Her Program, which is a three-year, $10 million commitment focusing on creating more resources to female drivers, like more funding, track time, and more media exposure for female drivers of ages 21 and older.
The program is based off the fact that there are currently zero female drivers competing in the NASCAR Cup Series, even though it’s one of the few sports where men and women can compete against each other, and the Busch Light Accelerate Her Program is committed to changing that.
Krystyn Stowe, Senior Brand Director for Busch Family of Brands at Anheuser-Busch, weighed in on the new commitment:
“Busch Light has been an iconic sponsor in NASCAR for decades and we’ve been lucky to witness some of the greatest women drivers in history, but it can’t be argued that the NASCAR Cups Series field is dominated by male drivers.
Through our sponsorship rights and our platform, we’re seizing the opportunity to make historic progress toward gender inclusivity and while the immediate program goals may start here, we hope the sentiment will carry far beyond that, encouraging the broadest level of inclusivity across all sports.”
The inaugural sponsorship recipients are Toni Breidinger, Natalie Decker, Amber Balcaen, Jennifer Jo Cobb, Brittney Zamora, Stephanie Moyer, and Melissa Fifield.
A portion of the $10 million commitment will be reserved for future female drivers.
Toni Breidinger discussed the commitment, and what it means for the future of NASCAR:
“I know firsthand that women drivers in NASCAR face obstacles in advancing to the highest levels of the sport.
But the track doesn’t know gender, the cardoesn’t know gender, so gender is irrelevant. At the end of the day, we’re all drivers on the same track racing towards the same goal.
I’m proud to take part in the Busch Light Accelerate Her program alongside other women drivers because it’s not only an incredible new stream of direct support, but it’s the first real step toward spotlighting the gender imbalance.”
Michelle Byron, Vice President of Partnership Marketing NASCAR, added:
“Busch Light is a leading sponsor who’s paving the way for women drivers to accomplish their dreams of competing at the highest levels of our sport.
The Accelerate Her program will provide tremendous exposure and support as they rise through the ranks in our developmental and national series.
Alongside our sponsorship partner, NASCAR is equally committed to creating an inclusive sport where the most talented drivers, regardless of gender, have the opportunity to compete on the biggest stage.”