The Burger King UK account immediately followed it up with an explanation of what they were doing, and how they were actually launching a scholarship program to help more women pursue careers in the culinary field, but we know how the internet works… the damage was done.
We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!
Burger King doubled down, defending the gimmick when it was suggested that they delete it.
Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry, we thought you’d be on board with this as well? We've launched a scholarship to help give more of our female employees the chance to pursue a culinary career.
How did Burger King think THAT was a good marketing idea? Like they tried that stupid “donating to streamers” thing that was awful, and now this? They need a whole new marketing team, cause that was so tone deaf it hurt
This feels like the PETA approach of doing something shocking and provoking is going to be the only way to get your point across. It just makes you look like idiots and nobody likes you. There 100% should be more women in the culinary industry but this ain’t the way to do it BK https://t.co/cuImoz2stP