I’m self-admitted Yellowstonefiend, so much so that I binged all of Season 1 and Season 2 before my Peacock free trial could expire. In fact, I think I completely caught up on the show in one weekend… it’s insane, I know. But if you watch to catch up, pick a weekend, sign up for a free trial of Peacock and cram that mf’er in there. You won’t regret it.
But, when I finally got to the live episodes each week on Paramount Network, the commercials were insufferable. Don’t get me wrong, the show was still incredible, but I felt like I was spending just as much time watching the commercials as I was watching the actual show.
And apparently, Paramount is looking to fix that.
According to Variety, Paramount Network will be rebranding to Paramount Movie Network (big change, I know), but part of that rebranding will put the emphasis on movies and mini-series.
“We’re doubling down on scripted but diversifying with made for TV movies, mini-series and blockbuster series with movie stars like “Yellowstone'” says Chris McCarthy, president of entertainment and youth brands for ViacomCBS. “Made-for-TV movies provide all the creative upside and ability to work with great talent, without the full time commitment of a series or feature. Plus, we’re maximizing our investment because we can build a valuable library to use across our streaming, cable and global footprints.”
Cool, what does that mean for Yellowstone? It means they are considering the idea of airing back to back episode next season to give it more of a movie feel and less like you’re watching TV show.
“The plan is to present the show as a cinematic experience, possibly programming two episodes in a single night with limited commercial interruptions.”
The Season 3 finale saw 7.6 million viewers, good for the most-watched telecast in network history, but if you add streaming and encores, the Season 3 finale drew 10.7 million viewers.
Either way, Season 4 is already in the works. Get excited.