That’s a bold marketing strategy.
Usually beverage companies try to steer clear of anything that associates their product with bodily fluids. But not the marketing team over at Vita Coco. No, they’re so sure that their product tastes better than urine that they offered to send a bottle of an employee’s pee to an amateur MMA fighter who called them out on Twitter.
It all started when Tony Posnanski tweeted that coconut water is “fucking disgusting,” adding that he would “rather drink your social media persons piss than coconut water.” That’s when Vita Coco hit back with this:
WHAT THE FUCK?
I guess that’s one way to shut up a Twitter troll. People sit behind their keyboards all day long saying shit they won’t back up, and then Vita Coco comes along and offers to send you a jar of actual piss. Way to call his bluff, I guess? The problem is that every time I see Vita Coco in a store I’m going to think about that jar of piss, so there’s no way I’m going to buy your coconut water now.
Even Posnanski had to respect the company’s Twitter game – even though, surprisingly, a jar full of piss didn’t change his mind about coconut water.
Gotta say I’m with Posnanski here…
Coconut water is fucking disgusting. But now I’ll never tweet that, because who knows what I might get in the mail.
